POLAR are makers of a premium peppermint ice liqueur, supplying across the UK. As a new brand entering the market, it was essential to establish a distinctive identity and introduce their product with impact, clearly communicating their brand story and creating excitement from launch.

We worked closely with the POLAR team to bring the brand to market, developing their look and feel, brand guidelines and creative direction to ensure consistency across all touchpoints. This included organising and directing a launch photoshoot to capture striking, high-end imagery that positioned POLAR as a premium liqueur.

Alongside this, we supported the planning and delivery of their London launch event, managing key creative elements from branded ice sculptures to guest merchandise — creating memorable ‘Instagrammable’ moments that generated buzz, encouraged social sharing and helped attract new customers.